![]() ![]() Rafael Nadal’s longtime rival and close friend Roger Federer had an emotional retirement event last. This case study also helps to dwell on how human brands will sustain themselves after the players retire. Endorsements 26 M Residence Manacor, Spain. An analysis of brand-building practices can help to understand how sportspersons build brand equity and factors which characterize personal brands that develop in a professional arena. Various models of brand management, namely, Brand Identity Prism and Customer-Based Brand Equity model, have been applied for the brand – Roger Federer. Inevitably, as he will have to wind down his career, it would be challenging to brace the brand and identify ways for its endurance. This win pushed his career on-court earnings above 127 million, roughly 3 million behind Roger Federer and 27 million behind the 1 highest-earning mens tennis player of all time, Novak Djokovic. His personal charisma, classic shot making abilities and consistent stylish on-court performance over a long period of time has created a brand – Roger Federer. He has stood the test of time and is widely acknowledged as one of the most distinguished players of all times. Federer, who will miss the Open because of a knee injury, takes the top spot again this year with pretax earnings of 90.6 million over the last 12 months by Forbes’ count, less than 1. Tennis great Roger Federer announced his retirement from the ATP Tour via social media and his website Thursday morning. Photo by Christopher Lee/Getty Images for The Laver Cup. Roger Federer’s earnings and endorsements. However, even in a year where he was largely sidelined due to injury. The 20-time Grand Slam champion retires with 1.1 billion in career earnings from prize money, endorsements and appearance fees. Roger Federer has won a record setting 20 grand slam titles in his career and has an impressive 103 ATP singles titles to his name. Roger Federer’s earnings in a year can vary depending on his tournament placements, endorsement deals and appearance fees. ![]()
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